As an information hide technology for implementing protection of multimedia copyright and content authentication, the digit watermark technology has become more and more useful and practical. But it is difficult to choose a suitable watermark for non-professional staff. For this reason, a fuzzy comprehensive evaluation model was designed. Based on robustness of digital watermarking the model used the methods of Delphi method and AHP (analytic hierarchy process). The experimental results show that fuzzy comprehensive evaluation model is convenient to choose watermark. The model is effective and practical.